About me

Innovative lateral thinker,
performance-oriented humanist & doer

The perfect match to help you leave your comfort zone and complete projects successfully.

Despite all performance orientation, the human being with all their strengths and weaknesses is in the centre of attention for me.

I see the solution, not the problem.

Work Experience

2020 – present
Tobias Birn - Management Consulting
Implementation-oriented consulting and project management for mid-sized enterprises Focus: Sales, Pricing, Digitalisation
2013 – 2019
Head of Strategic Sales & Pricing - Zeppelin Rental GmbH
  • Managing a team of 6 people
  • Creating a sales strategy and deriving appropriate measures
  • Agile development of two mobile apps for sales controlling and for conducting a successful sales pitch
  • Frame contract management of key accounts
  • Development of a price algorithm & KPIs for monitoring
2012 – 2013
Executive Assistant to CEO - ABS Peter Aschauer GmbH – Avalanche airbags
  • Responsible for the North American subsidiary in Vancouver
  • Optimizing product functionalities of all avalanche airbags
  • Data-based sales planning and purchase planning
  • Production planning to ensure on-time delivery
  • Finance planning to fund the seasonal production
2010 – 2012
Teamleader Strategic Marketing - Porsche AG Stuttgart
  • Managing a team of 5 people
  • Strategic and operational international price and volume planning of all vehicle options
  • Setup and implementation of a model range based, worldwide price strategy for all vehicle options
  • Designing of a web-based planning tool
  • Price positioning of vehicles and vehicle options in Australia to ensure the competitiveness in the market
2006 – 2010
Marketing Specialist & Project leader - Porsche AG Stuttgart & Melbourne
  • Strategic volume planning of vehicle options
  • Supporting the American market with option packages
  • Analysing the price positioning of Porsche Spare Parts in the Australian and New Zealand market
  • Setting up a price strategy for New Zealand
  • Negotiating and implementing the price strategy in New Zealand

Education

2019
Postgraduate certificate in “Sustainability Management” – University of Cambridge

2003 – 2006
Studies in business administration – Ludwig-Maximilians-Universität München
Diploma – equivalent to M.Sc. – TOP 5%

2001-2005
Studies in music – classical piano – Richard-Strauss-Konservatorium

Languages

German (native language)
English (proficient)

Hobbies

In summer, I like to ride my roadbike towards the mountains to discover the best cafés in the foothills of the Alps. If there is still time, I cross the lake on a stand-up paddling board to end an action-packed day.

 

In winter, I strap on my touring skis to run up the mountains in a racing suit and finish in the top 10 on STRAVA. Every second counts – uphill and downhill. No excuses!

 

Because of my music background, I am interested in good music. From Beethoven to Freddie Mercury to Keith Jarrett, it’s all there.